By Melody Petersen
Publish yr note: First released March 18th 2008
In the final thirty years, the large pharmaceutical businesses have remodeled themselves into advertising machines promoting risky medicinal drugs as though they have been Coca-Cola or Cadillacs. They pitch medicines with games and gentle cuddly toys for kids; advertise them in church buildings and subways, at NASCAR races and kingdom gala's. They've develop into specialists at selling worry of disorder, simply so they could promote us wish.
No query: medicines can shop lives. however the relentless advertising that has enriched company executives and despatched inventory costs hovering has include a dismal aspect. Prescription capsules taken as directed by means of physicians are anticipated to kill one American each 5 mins. And that determine doesn't mirror the wear performed because the overmedicated take to the roads.
Our day-by-day Meds connects the dots for the 1st time to teach how company salesmanship has triumphed over technological know-how contained in the greatest pharmaceutical businesses and, in flip, how this promoting pushed has taken over the perform of medication and is altering American existence.
It is an ageless tale of the conflict among strong and evil, with very likely life-changing outcomes for everybody, not only the sixty five percentage of american citizens who unscrew a prescription cap each day. An with the promise to assist such a lot of is now leaving a legacy of pointless damage.